Welcome to Compass Studio’s Journal. Providing you with Insightful Marketing and PR Strategies
Where we dive into what lights our fire – whether that be better ways to amplifying the voices of those doing good through Marketing & PR strategies, or the stories of those people and brands that are conquering uncharted grounds right now. This is a collection of thoughts on how-to spread the good further.
-
June 13th 2023
Why Compass took part in Climate Fresk Training, and Why Your Business Should Too
It’s complex. Multi-layered. Overwhelming. And often hard to create the proper space for as a business. But that’s why we called in the experts at Climate Fresk, to facilitate a training programme. Climate Fresk is a French nonprofit organization founded in December... read more
-
June 5th 2023
What’s behind the B for Compass Studio
Back in 2018, we certified as a B Corp making us one of Australia’s youngest agencies to do so. We made impact a priority from the start and jumping into the B Corp BIA early meant that things like transparency and accountability were hardwired into how we built the... read more
-
May 29th 2023
Why Inflation is Reducing the Green Premium
What Is The Green Premium? I first heard of the Green Premium in early 2021 while reading Bill Gates’ book ‘How To Avoid A Climate Disaster: The Solutions We Have and the Breakthroughs We Need’. In straightforward economic terms that make sense of a complex situat... read more
-
May 9th 2023
Six things I’ve learnt in six years of business
I’m particularly proud of this past year. We became carbon-positive (that’s the good one!), started our Reconciliation Action Plan, re-applied for our B Corp certification and were shortlisted on the Smart50 Places to Work for 2023. But that’s the highlight reel... read more
-
March 6th 2023
How to inspire intergenerational behavioural change with Keep Australia Beautiful
Back in 2011 I changed careers. My degree in environmental science, had at first, enabled enthusiastic contributions to new environmental policy, and interesting projects in remote locations. Over time however, without a clear picture of how I was helping the environmen... read more
-
February 20th 2023
Demystifying carbon offsets: What lies ahead for the carbon offset market?
As businesses, brands and consumers look to reduce their impact, carbon offsets are the mechanism many are turning to. Not only to reduce their footprint but also to invest in projects that uplift communities and accelerate us to net zero. Today, we chat with Taylor Fox... read more
