Early 2018, Patagonia Australia launched the feature film “takayna” to generate global attention and gain support for World Heritage protection for the Tarkine region in north west Tasmania.
Compass was tasked with building media awareness and managing the film launch in conjunction with developing a strong voice for Patagonia with the aim of generating media attention and initiating action on this multiphase project.
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Compass Studio PR Case Study - Patagonia Takayna Campaign
Early 2018, Patagonia Australia launched the feature film “takayna” to generate global attention and gain support for World Heritage protection for the Tarkine region in north west Tasmania.
Compass was tasked with building media awareness and managing the film launch in conjunction with developing a strong voice for Patagonia with the aim of generating media attention and initiating action on this multiphase project.